chucs away.
My friend and housemate Sophie Gordon has, for the past year or so, slaved away in preparation for the launch of a prestigious collection. Her hardwork and efforts finally paid off a couple of weeks ago when Charles Finch’s CHUCS finally launched with hotdogs, hamburgers, hotties and hunks at Automat of Dover Street, Mayfair. The CHUCS Dive & Mountain Shop is also on Dover Street and is full of amazing cashmeres, shorts and swimwear, all designed by Sophie. The launch has been a huge success, with coverage in both Vogue and GQ, where you can see more of the lovely collection. February 1st was indeed a proud moment in our friendship group; when we could all finally see what Sophie had been ranting and raving on about for the last year or two (!), and what a rollercoaster ride it has been, for ALL of us.